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Old 11th October 2012
ian's Avatar
ian ian is offline
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Join Date: Oct 2002
Location: Yorkshire
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Lightbulb Slot Player Behaviour & Near Misses

What do gamblers usually whinge, get excited or annoyed about ?

Poker - Never ending bad beats
Horse Racing - Horse beaten on the line/Jockey not trying
Roulette - Ball constantly landing next door
Blackjack - Dealer never busts
Lottery - One number away from the big one
Bingo - Required number never comes
Soccer - Last minute goal/Referee error
Slot players - Near misses


The Daily Mail takes a look at a new study from Springer's Journal of Gambling Studies into the effect near misses have on the slot players mind and it perhaps confirms what manufacturers already know. Near misses are the biggest and most effective weapon in their design armoury.

Scientists uncover the secret of why we gamble - our brain sees near misses as a missed chance, urging us to try again
http://www.dailymail.co.uk/sciencete...try-again.html

"Studies to date have shown that near-misses support persistent gambling and activate brain areas that reinforce certain behaviours."
"In addition, the gamblers were compelled to repeat the spin as quickly as possible after this type of near miss."


The Frustrating Effects of Just Missing the Jackpot:
http://rd.springer.com/article/10.10...899-012-9333-x


On non-random (compensated) AWP style machines near misses are skillfully programmed in and occur much more frequently than they should. On random slots the placement of additional stops means that the jackpot isn't as close as it visually appears.

So when a punter frustratingly slaps the button for the next spin after just missing the big one their behaviour isn't random, it's very predicatable - and probably a good deal more predictable than the machine itself.


Royal Flush - almost !
http://www.flickr.com/photos/gamingfloor/8076559336

Royal Flush - almost




Comments are welcome.

Ian
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